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Cueston for ATS software

Your ATS has a few people who use it all day and many who barely open it: recruiters run the pipeline, hiring managers and interviewers drop in between meetings, and an admin sets it all up first. Cueston shows each of them the right tour, tooltip or checklist, so setup gets finished and feedback gets written without a training call for every new customer.

Why ATS teams use Cueston

An ATS works only when hiring managers and interviewers do their part, and they’re the users who learn it least. Cueston targets guidance by role and by what each person has or hasn’t done, such as an interviewer with no scorecard this week, points at the real button on the page, and stays out of candidate data: it sets no cookies and doesn’t read form values. Your product team writes it; your engineers add one snippet.

Why an ATS is hard to learn

Most of its users aren’t recruiters. A recruiter works in the pipeline all day, but every hire also needs hiring managers and interviewers who open the ATS from an email link, leave feedback and close it again. They don’t use it often enough to learn it, and they’re the people the hiring process waits on.

Setup decides whether it sticks. Before the first job goes live, someone has to publish the careers page, connect job boards, build the interview stages, write scorecards and invite the hiring team. When setup stalls, recruiters go back to spreadsheets and email, and the ATS becomes one more place to update.

And hiring comes in waves. A customer may open ten roles one quarter and none the next, so the hiring manager who learned the scorecard in spring has forgotten it by autumn. Help has to be on the page each time, not in a tour they took once.

What a hiring manager sees on the feedback page if they haven’t submitted a scorecard in the last week: one tooltip on the real button. Recruiters on the same page don’t see it, and once the manager submits, the tooltip stops showing.

The rules behind it, set in the editor:

  • User role equals hiring manager
  • Did event “scorecard submitted” fewer than 1 time in 7 days
  • Pages: */candidates/*/feedback

Who uses your ATS, and what to show them

WhoWhere they get stuckWhat to show them
Admins setting up the accountCareers page, job boards, interview stages, scorecard and email templates: all before the first job goes live.A setup checklist whose items tick off when your app reports them done, such as first job published, with a tour behind each item.
RecruitersThey know the pipeline but miss what would save them time: bulk actions, saved searches, automated emails.A short tour of one feature at a time once they know the basics, and an announcement when you ship something new.
Hiring managersThey arrive from an email link a few times a month to review a shortlist or approve an offer.A tour of the shortlist the first time they open one, shown only to the hiring manager role, on the page the email link opens.
InterviewersOne scorecard after one interview, often months apart.A tooltip on the scorecard for people who haven’t submitted one this week, and the AI assistant in the help hub for “how do I…” questions.
Candidates, if they sign inA portal they’ll use for a few weeks at most: documents, interview slots, an offer.A short tour on first sign-in. On public job pages, where nobody is signed in, use items without audience rules; Cueston shows those to visitors too.

A plan from setup to the first hire

Five moments, each with the Cueston item that fits it. You build them once, and every new customer gets them, because they’re targeted by role and by what each person has done, not by customer.

  1. Before the first job: a setup checklist for the admin

    Publish the careers page, connect a job board, set the interview stages, write one scorecard, invite the hiring team. Each item starts a tour and ticks off when your app reports it done.

    Built with: Checklist, tours, events

  2. First job live: a pipeline tour for recruiters

    Three to five steps on moving a candidate between stages, scheduling an interview and sending an email. Shown to the recruiter role, first seen in the last 7 days, once per person.

    Built with: Tour, audience rules, frequency

  3. First shortlist: a tour for hiring managers

    Shown the first time a hiring manager opens a shortlist: how to review a candidate, leave a comment and move them on. Once per person, whenever their first role opens.

    Built with: Tour, page pattern, frequency

  4. First interviews: a nudge for missing scorecards

    A tooltip on the scorecard button for interviewers and hiring managers who haven’t submitted one in 7 days. It stops showing as soon as they do.

    Built with: Tooltip, event rule

  5. After the first hire: one question for the admin

    A survey for admins once your app reports a candidate hired, with a follow-up question when the score is low. You hear which customers are struggling while there’s time to help.

    Built with: Survey, event rule

What an ATS needs from a tour tool

Targeting by hiring role

Your app tells Cueston who is signed in with one call (Cueston.identify), passing the role and permissions it already knows: admin, recruiter, hiring manager, interviewer. Every tour, tooltip and checklist can match all or any of up to 20 rules, so a scorecard tip never reaches recruiters and setup never reaches interviewers. See Who sees it.

Triggers from what people did, or didn’t

Your app reports events such as “scorecard submitted” or “offer approved” with Cueston.track. Audience rules then match people who did an event at least or fewer than some number of times in some days, or not at all, so a nudge reaches interviewers who haven’t submitted feedback lately and stops once they do.

Candidate data stays out of Cueston

An ATS is full of CVs, salaries and interview notes. The snippet sets no cookies and doesn’t record keystrokes, form values, mouse movement or the screen, and the traits you pass for targeting are used in the browser and aren’t sent to Cueston. What it does keep, such as which guidance someone saw, the page address and their user ID, you can keep for anywhere from 30 to 1,095 days, and you can export or delete one person’s data from the dashboard or the API. Page addresses are recorded, so keep candidate names and emails out of your URLs. See Data handling.

Help for people who arrive from an email

Hiring managers rarely start on your home page; they click a link in a notification and land on a candidate. A page pattern such as */candidates/*/feedback puts guidance on that page however they reached it, and a developer can start a tour from your own “How does this work?” link with Cueston.start. See Where it shows.

Answers without a message to the recruiter

The help hub puts an AI assistant, checklists, what’s new and help articles behind one button. The assistant answers from your help docs and can point at the right button, so an interviewer who forgot how to submit feedback asks there. On paid plans, when people struggle on a page, such as clicking a disabled button again and again, stuck points shows where, and you can turn each one into a tip that only those people see.

Every language your customers hire in

Guidance can be in English, Ukrainian, Polish, Spanish, Portuguese, German, Russian, French, Italian, Japanese and Chinese. Translate by hand, let machine translation write a first draft, or export a CSV or XLIFF file for your translators. People see their browser’s language, and English when there’s no translation. See Languages.

Proof it worked

Give the scorecard nudge a goal, such as “scorecard submitted”, and hold back a control group of up to 50%. Cueston shows whether the people who saw it reached the goal more often, and whether the difference is significant at 95% confidence. See Goals and experiments.

When Cueston isn’t the right fit

  • You’re rolling out an ATS you bought to your own recruiting team. Cueston runs where you can add its script, which means a product you build. For software you bought, look at a digital adoption platform that runs as a browser extension.
  • Candidates apply through job boards and never reach your pages. Guidance only appears on pages that load the Cueston script.
  • Your product is a native mobile app. Cueston is for web apps.

Frequently asked questions

Can recruiters, hiring managers and interviewers see different guidance?▾

Yes. Your app passes each person’s role and permissions when they sign in, and every tour, tooltip, checklist and banner has audience rules. Target the admin role for setup, the recruiter role for pipeline tours and the hiring manager role for feedback tips. People who don’t match never see it.

Can a tip show only to interviewers who haven’t submitted feedback?▾

Yes. Your app reports the event, for example with Cueston.track("scorecard submitted"), and the tooltip’s audience rule says the person did it fewer than once in the last 7 days, or not at all. Once they submit, they stop matching and the tip stops showing.

Does Cueston see candidate data?▾

Not the data on screen. The snippet sets no cookies and doesn’t record keystrokes, form values, mouse movement or the screen, and the traits you pass for targeting stay in the browser. It records guidance events, such as a tooltip seen, with the page address and the user ID your app passes. You choose how long that is kept, from 30 to 1,095 days, and can export or delete one person’s data in Settings, Data & privacy, or through the API.

Can candidates see guidance on our job pages?▾

Yes, if those pages load the Cueston script. Visitors who aren’t signed in only see items without audience rules, so the page pattern decides where they appear. Candidates who sign in to a portal can be targeted like any other user.

Which languages can guidance be in?▾

English, Ukrainian, Polish, Spanish, Portuguese, German, Russian, French, Italian, Japanese and Chinese. Each person sees their browser’s language when there’s a translation, and English otherwise.

How much does it cost for an ATS?▾

Paid plans are $39, $79 and $199 a month, billed yearly, and each includes a number of monthly active users across all your customers. Everyone your app identifies counts once in a month they visit. A visitor who isn’t signed in counts only if they were shown something, so candidates on job pages without guidance don’t count. There’s also a free plan, and the pricing page lists what each plan includes.

Can we use Cueston to roll out an ATS we bought?▾

No. Cueston shows guidance in apps where you can add its script, which means a product you build. To guide your own recruiters through software you bought, you need a digital adoption platform that runs as a browser extension on their computers.

Put the first tip in front of your customers’ hiring managers

Free to start. Add the snippet, pass the role, and publish one tooltip on your feedback page this week.