Amplitude is a product analytics platform built around behavioral cohorts and event-based analysis. Product and growth teams use it to understand user journeys, identify conversion bottlenecks, and segment users by the actions they take or fail to take.
Cueston is a product adoption platform that helps SaaS teams guide users inside their product using onboarding flows, product tours, tooltips, nudges, and in-app banners.
Connecting Amplitude with Cueston means you can turn behavioral insights into direct action. Instead of observing that a cohort of users drops off at step three of your setup wizard, you can automatically surface a guided tour that walks them through it.
Integration workflow
- 1Build behavioral cohorts in Amplitude based on usage patterns
- 2Sync cohort definitions to your application layer
- 3Launch Cueston onboarding flows targeting those cohorts
- 4Track flow completion events in Amplitude to measure lift
How the integration works
Amplitude tracks user events and builds behavioral cohorts, groups of users defined by sequences of actions, inaction, or user properties. When you connect Amplitude data to Cueston, those cohort definitions become targeting rules for in-app experiences. A user who belongs to the "signed up but never invited a teammate" cohort can receive a tooltip prompting them to send an invite.
Flow interaction events from Cueston, such as step completions and dismissals, feed back into Amplitude. This lets you include onboarding interactions in your funnel and retention analyses, giving you a clear picture of how guidance affects downstream behavior.
Use cases
- Trigger onboarding flows for users in Amplitude cohorts that indicate they are at risk of churning.
- Guide users who completed one key action toward the next step in the activation sequence identified in Amplitude funnels.
- Deliver upgrade prompts to cohorts of power users who have hit plan limits.
- Personalize onboarding based on Amplitude user properties such as role, company size, or referral source.
- Measure the retention impact of different onboarding sequences by analyzing Amplitude cohort curves.
Getting started
Begin by reviewing your Amplitude funnels for the largest drop-off between signup and activation. Create a behavioral cohort for users who reach the drop-off step but do not proceed. In Cueston, build a product tour or nudge sequence that addresses the friction at that step. Target the experience to users matching the cohort criteria. After deploying, check the Amplitude funnel again to compare conversion rates before and after the intervention.
Frequently asked questions
Can I use Amplitude cohorts directly as audience segments in Cueston?▾
You can replicate Amplitude cohort logic in Cueston by passing user properties and event data from your application. This allows Cueston targeting rules to mirror the cohort definitions you have already validated in Amplitude.
How do Cueston events appear in Amplitude?▾
Cueston flow events such as flow_started, step_completed, and flow_dismissed are sent as custom events to Amplitude. You can use them in funnels, retention charts, and cohort definitions like any other event.
Is there additional latency when targeting based on Amplitude data?▾
Targeting is evaluated at page load or event trigger time using properties already available on the client. There is no round-trip to Amplitude at runtime, so latency is negligible.