Cueston gives SaaS companies two AI agents that work inside their real product. The sales agent runs on your website: it shows visitors the product live, answers their questions, qualifies them and collects their email. The product agent runs in your app: it answers users' how-to questions, points at or clicks the right button and helps people who get stuck. Both use the same knowledge of your product, next to the product tours, tooltips, checklists, banners and surveys you can build in Cueston.

How is the sales agent different from an interactive demo or a chatbot?

An interactive demo is a recorded click-through that has to be re-recorded when your product changes, and a chatbot only answers in text. Cueston's sales agent works on your live website or a demo copy of your app: it decides what to show from what the visitor asks, points at and zooms into the real interface, can click through it, and ends with your call to action. Visitors can type or talk to it.

What does the product agent do for signed-in users?

It answers how-to questions from the buttons, fields and menus it has learned in your app and from your help docs, points at the right control, and can walk people through a task step by step or do the clicks for them. When someone seems stuck, for example clicking a disabled button again and again, it offers help once and backs off if they close it.

Do I need engineering to set it up?

Only one script tag, which the CLI or your coding agent can add. After that you turn the agents on, scan your pages with the Chrome extension, write the playbook and build guides in the dashboard, without code.

Can I control what the agents say and show?

Yes. The sales agent follows your playbook: pitch, value props, qualifying questions, key workflows and call to action. Answers come from your UI elements and help docs, and the Quality view lists the questions the agent wasn't sure about so you can fill the gap. It never follows links off your site, and a block list keeps competitors' domains and emails out of the demo.

How does pricing work, and what happens as we scale?

The product agent and guides are on self-serve plans with a flat monthly price, unlimited monthly active users and unlimited team seats. Free is $0 for 3 live guides and 50 AI answers a month. Launch is $39 a month billed yearly ($49 billed monthly) for 25 live guides and 500 AI answers. Ascent is $79 ($99 monthly) for unlimited guides, 3 workspaces and 2,000 AI answers. Orbit is $199 ($249 monthly) for 10 workspaces, 10,000 AI answers and SSO. The sales agent is priced by quote, from $299 a month, based on how many demo conversations you expect.

Can I use AI agents like Claude, ChatGPT or Cursor with Cueston?

Yes. Cueston has a hosted MCP server: add https://app.cueston.com/api/mcp as a connector in Claude, ChatGPT, Cursor or VS Code and sign in. Your agent can build tours, onboarding checklists, tooltips, banners, surveys and announcements, check them against your real pages and send you a preview link. Everything stays a draft until you publish, and your roles and approval rules apply.

Does Cueston have a CLI?

Yes. Install the cueston npm package (npm install -g cueston) to build, check, preview and publish guidance from your terminal or CI. You can keep tours and banners as JSON files in git and ship them with cueston push --publish.

Every visitor gets a demo. Every user gets a guide.

AI agents that answer questions, point at the right button and click through your real product, so buyers see the value before signup and users find it after.

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Free plan, no credit card.

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Activation rate

+12%

Time to activation

-23%

Feature discovery

+18%

Activation rate

+12%

Time to activation

-23%

Feature discovery

+18%

northbridge.io

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Finance reporting your whole team can trust

Northbridge pulls your accounting, billing and CRM data into one place, and sends the right report to the right people on time.

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Revenue, last 12 weeks+6.4%

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Trusted by finance teams at

LumenHarbor & CoFieldworkQuillAcme

Works with the tools you already use

QuickBooksAccounting, synced hourlyXeroAccounting, synced hourlyStripeBilling and payoutsHubSpotPipeline and dealsSlackReports and alertsNetSuiteOn Enterprise

Simple plans for growing teams

Starter$29 per user / monthUp to 5 reportsWeekly email digestsGrowthMost teams pick this$49 per user / monthUnlimited reportsScheduled to email and SlackEnterpriseCustom NetSuite and SSODedicated support

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Trusted by 200+ growing SaaS companies

One agent for buyers, one for users,both working in your real product

Most visitors leave before they see your product work, and many new users stop before they find what they signed up for. Cueston puts an AI agent at both moments, and both learn from the same knowledge of your product.

VisitorQualified lead
Signs up
New userActive user

Sales agent

On your website, before signup

Turns website visitors into qualified leads

Leads

“Can it send our board a revenue report every Monday?”
Maya Klein, Harbor & Co · Qualified · Booked a callnow
“What would 12 seats cost on Growth?”
Tom Reyes, Fieldwork · Qualified · Sent to Slack1m
“Does it sync with QuickBooks?”
Priya Nair, Lumen Labs · Qualified4m
“Just looking around for now”
Visitor, Quill Studio · Not ready yet9m

Shows the real product. Points, zooms and clicks through your site or a demo copy of your app while it answers.
Qualifies like your best rep. Follows your playbook: pitch, qualifying questions, key workflows and the next step you want.
Hands you the lead. Every demo arrives in Leads with an AI summary and intent, and goes to Slack or your CRM.

Meet the sales agent

Product agent

In your app, after signup

Turns new users into active ones

Helped in your app

“How do I export last month's invoices?”
Ana · Pointed at the buttonnow
“Why does Send reminders do nothing?”
Ben · Unstuck1m
“Add a teammate for me”
Chloe · Did it for them4m
“Why can't I publish this?”
Omar · Answered from your docs9m

Answers in context. Knows your buttons, fields and help docs, and points at the right control.
Does it with them. Walks people through a task step by step, and can click and type for them.
Steps in when they're stuck. Spots clicks that go nowhere and errors, offers help once, and measures whether it worked.

Meet the product agent

What both agents share

One snippet, and both agents learn your interface from the same scan
One knowledge base: your help docs and guides
One place to review every conversation and answer

What the agents change

Faster activation

New users get a guide who shows them the next step in their own account, so they reach their first result sooner.

Activation rate

+10–20%

Smarter discovery

The product agent brings up advanced features when someone asks or gets stuck, not all at once during onboarding.

Feature adoption

+10–20%

Higher conversion

Visitors see the product work before they sign up, and trial users get help at the moment they would have given up.

Trial-to-paid conversion

+5–15%

Reduced support volume

How-to questions are answered in the product, with the right button pointed out, before they become tickets.

Support tickets

-15–25%

Let your product show itself

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Live in four steps

Step 1
Install
Add one Cueston snippet to your website and your app, or let the CLI or your coding agent add it for you.
index.html
<script src="https://cdn.cueston.com/sdk.js"></script> <script> Cueston.init({ workspace: "northbridge" }) </script>
Connectedapp.northbridge.com
Step 2
Teach
Scan your pages with the Chrome extension so the agents know every button and field, then add your help docs.
Step 3
Coach
Write the sales agent's playbook: your pitch, qualifying questions, key workflows and call to action. Choose who sees which guides.
Step 4
Improve
Read every conversation and lead, fill the gaps behind answers the agent wasn't sure about, and keep the tips that get people unstuck.

Guides for everything that repeatsbuilt in a visual editor or by Claude and Cursor

Product tours

Guide users step by step through key features so they understand your product and reach value faster.

Start building Learn about product tours

Reach users in any language with AI

Launch product guidance in multiple languages automatically. Cueston translates tours, tooltips, banners, and checklists using AI so your experiences are accessible to users worldwide without manual localization.

Deutsch
Français
中文
Română
العربية
Українська
Português
Polski
Español
हिन्दी
日本語

Why growing SaaS teamsswitch to Cueston

Swipe to compare →

Criteria	Cueston	Appcues	Userpilot	Chameleon	Pendo
Product tours	Yes	Yes	Yes	Yes	Yes
Tooltips	Yes	Yes	Yes	Yes	Yes
In-app banners	Yes	Limited	Yes	Limited	Limited
Contextual triggers	Native	Rule-based	Advanced	Complex	Advanced
Time to first value	Minutes	Hours	Hours	Hours	Days
No-code setup	No-code	No-code	No-code	Partial	Dev-required
Activation-focused	Yes	Partial	Yes	Partial	No
Pricing	$	$$	$$-$$$	$$-$$$	$$$$

Start light.Scale as you grow

Free

For trying Cueston on your own product before you pay.

Staging + production included
Product agent in your app
3 live guides
Unlimited monthly active users
50 AI answers a month
All six guide types
“Powered by Cueston” badge

Per monthNo card needed

Start free

Launch

For teams exploring in-product growth and achieving their first measurable results.

Staging + production included
Agent clicks and types for users
25 live guides
Unlimited monthly active users
500 AI answers a month
Stuck-user detection
“Powered by Cueston” badge

Per monthBilled yearly

$39

Get started

Ascent

Popular

For small teams improving activation, conversion, and product adoption.

Everything in Launch
3 workspaces
Unlimited live guides
Unlimited monthly active users
2,000 AI answers a month
A/B experiments with control groups
No Cueston badge

Per monthBilled yearly

$79

Get started

Orbit

For larger products that need more AI answers, more workspaces and single sign-on.

Everything in Ascent
10 workspaces
Unlimited live guides
Unlimited monthly active users
10,000 AI answers a month
SSO, SCIM and audit log
Priority support

Per monthBilled yearly

$199

Get started

From the teams using Cueston

Cueston helped us turn onboarding into part of the product experience, not something bolted on later. We can launch guidance that feels native to the interface, test it quickly, and see where users still need help after a redesign.
Andrew Alto
Lines&Frames
What stood out was how easy it became to carry the campaign story into the product itself. Cueston let us match onboarding to the promise in the ad, so teams could finally see which signups turned into users who actually moved forward.
Dmitrii Kernel
GNGR
Cueston made it much easier to guide users through complex workflows without depending on engineering for every small change. We can adjust onboarding fast, reduce confusion, and get much clearer visibility into what is really helping users succeed.
CleaqOps
Alice Pereira
Product Owner

The impact of in-product guidance on SaaS growth metrics*

Unguided

Guided

Activation rate

20–30%

40-55%

Time-to-activation

4-7 days

1-3 days

Feature discovery

20–30%

40–65%

Trial-to-paid conversion

10–20%

25–40%

*Benchmarks shown are based on aggregated SaaS industry research and reflect typical ranges, not guaranteed outcomes.

Ready to put an agent on your product?

Book a demo and see the sales agent and the product agent on a product like yours.

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Every visitor gets a demo. Every user gets a guide.

Install with AI

One agent for buyers, one for users,both working in your real product

Sales agent