WalkMe is a digital adoption platform owned by SAP, which completed the acquisition in September 2024. It sells two editions: one for employees using internal and third-party software such as SAP, and one for customer-facing apps and websites. Both include in-app guides, tooltips, onboarding tours, surveys, analytics, segmentation and contextual AI help. Pricing is by quote.
Cueston is narrower. It’s for SaaS teams guiding their own customers inside their own web app: tours, tooltips, banners, checklists, surveys and an AI chat that answers from your help docs. You can sign up, install a snippet and see the price on the website.
| Feature | Cueston | WalkMe |
|---|---|---|
| Starting price | Free plan; paid from $39/month | Not published; sales quote |
| Priced by | Monthly active users | Not published |
| Tours and tooltips | Yes | Yes |
| Surveys | Yes | Yes |
| AI help inside the app | Yes | Yes |
| Edition for employee software | No | Yes |
| Native mobile apps | No | Yes |
| SAP GUI desktop | No | Yes |
When WalkMe is the better fit
- You’re rolling out software to employees, such as SAP, Salesforce or Workday, and want guidance on top of apps you don’t build.
- You need SAP GUI on Windows desktops or native iOS and Android apps. WalkMe covers both; Cueston is web only.
- You want company-wide insight into which apps employees use. WalkMe’s employee edition includes Discovery and form analytics.
- Your company buys through enterprise procurement and wants a vendor that’s part of SAP.
When Cueston is the better fit
- You’re guiding customers through your own SaaS product, not employees through someone else’s.
- You want to start free and know the price up front. Cueston’s paid plans start at $39 a month billed yearly; WalkMe doesn’t publish prices.
- You want to test whether a guide works. Hold back a control group and see results at 95% confidence on Ascent and Orbit.
- You want help offered when people struggle. Friction detection spots rage clicks, dead clicks and long pauses.
What each costs
WalkMe: not published. Both editions are sold through a sales quote. See WalkMe pricing.
Cueston: a free plan (3 live guides, 1,000 monthly active users, 50 AI answers a month), then Launch at $39 a month billed yearly (15 live guides, 2,500 users, 500 AI answers), Ascent at $79 (unlimited guides, 10,000 users, 2,000 AI answers) and Orbit at $199 (50,000 users, 10,000 AI answers). Plans aren’t priced per seat. See Cueston pricing.
Moving from WalkMe to Cueston
- Install the Cueston snippet in your web app and identify users with the same ID and attributes you use for WalkMe segments.
- Rebuild tours, tooltips and surveys in the Cueston Chrome extension. There’s no import.
- Add your help docs so the AI chat can answer from them.
- Switch off each WalkMe item as its Cueston version goes live.
Frequently asked questions
Can Cueston guide employees through tools like Salesforce or SAP?▾
It isn’t built for that. Cueston runs inside a web app you control through a snippet. For guidance on top of third-party employee software, a digital adoption platform like WalkMe is the better fit.
Is Cueston cheaper than WalkMe?▾
We can’t say for certain: WalkMe doesn’t publish prices. Cueston’s plans are $0, $39, $79 and $199 a month billed yearly, listed on the pricing page.
Does Cueston work in mobile apps?▾
No. Cueston is web only. WalkMe has a native SDK for iOS and Android.