Usetiful was a digital adoption platform for in-app guides and surveys. Fullstory announced it had acquired Usetiful on November 3, 2025, and usetiful.com/pricing now redirects to that announcement. On Fullstory’s plans page, Guides and Surveys is listed as an add-on for the Business, Advanced and Enterprise analytics plans, and none of those plans shows a price: each links to a pricing request.
If you chose Usetiful because it was simple and you could see the price, Cueston works the same way: tours, tooltips, banners, checklists, surveys and announcements, with public prices and a free plan. It doesn’t include session replay or full product analytics.
| Feature | Cueston | Usetiful |
|---|---|---|
| Starting price | Free plan; paid from $39/month | Not published; sales quote |
| How it’s sold | Standalone plans | Add-on to Fullstory Business, Advanced or Enterprise |
| Public prices | Yes | No |
| In-app guides | Yes | Yes |
| Surveys | Yes | Yes |
| Product analytics | Guide analytics and funnels | Fullstory Analytics |
When Fullstory is the better fit
- You already pay for Fullstory, or plan to, and want guides and surveys in the same contract as your analytics.
- You want guides triggered by behaviour data that Fullstory already collects about your users.
- You prefer one vendor for analytics and in-app guidance, and a negotiated price suits you.
When Cueston is the better fit
- You want to see the price before you talk to anyone. Cueston’s plans are on its pricing page; Fullstory’s plans link to a pricing request.
- You want in-app guidance without buying an analytics plan. Fullstory sells Guides and Surveys as an add-on to a paid analytics plan.
- You want to start free. Cueston’s free plan includes 3 live guides and 1,000 monthly active users.
- You want an AI chat that answers users from your help docs and product UI, and help offered when people struggle.
What each costs
Fullstory: Guides and Surveys is an add-on to the Business, Advanced and Enterprise plans. Prices aren’t published; you request a quote. Fullstory also has a free analytics plan, but the add-on is listed for paid plans only. See Fullstory plans.
Cueston: a free plan (3 live guides, 1,000 monthly active users, 50 AI answers a month), then Launch at $39 a month billed yearly (15 live guides, 2,500 users, 500 AI answers), Ascent at $79 (unlimited guides, 10,000 users, 2,000 AI answers) and Orbit at $199 (50,000 users, 10,000 AI answers). See Cueston pricing.
Moving from Usetiful to Cueston
- Install the Cueston snippet and identify users with the same ID and attributes you send to Usetiful.
- Rebuild tours and tooltips in the Cueston Chrome extension. There’s no import.
- Recreate your audience rules with Cueston targeting: URL, user traits, events and which guides someone has seen.
- Switch off each Usetiful item as its Cueston version goes live.
Frequently asked questions
Is Usetiful still sold on its own?▾
Its pricing page now redirects to Fullstory’s acquisition announcement. Fullstory lists Guides and Surveys as an add-on to its paid analytics plans. Ask Fullstory about your current contract.
Is Cueston cheaper than Usetiful?▾
We can’t say, because Fullstory doesn’t publish the add-on price. Cueston’s paid plans are $39, $79 and $199 a month billed yearly, and there’s a free plan.
Can I import my Usetiful tours?▾
No. You rebuild them in the Cueston Chrome extension. Sending the same user ID and attributes keeps your targeting the same.