Hopscotch is a product tour tool with no-code tours, tooltips, modals, in-app messages and scheduled campaigns. Surveys, NPS, custom events and integrations with GA4, Mixpanel, Heap, Segment and Zapier come with the Growth plan. Every plan includes unlimited tours and in-app messages, and the price depends on monthly active users.
Cueston covers the same ground and also has checklists, banners, an AI chat that answers users from your help docs and product UI, and help offered when people struggle. It has a free plan, and its paid plans start lower and include more users.
| Feature | Cueston | Hopscotch |
|---|---|---|
| Starting price | Free plan; paid from $39/month | From $99/month |
| Priced by | Monthly active users | Monthly active users |
| Users on the entry plan | 2,500 | 1,000 |
| Tours on the entry plan | 15 live guides | Unlimited |
| Product tours and tooltips | Yes | Yes |
| Announcements | Yes | Yes |
| Surveys and NPS | Yes | Growth plan and up |
When Hopscotch is the better fit
- You want unlimited tours on the entry plan. Hopscotch Starter has no tour limit; Cueston Launch allows 15 live guides.
- You send product data to GA4, Mixpanel or Heap and want a built-in integration. Hopscotch Growth lists these; Cueston connects through Segment, webhooks and its API.
- You want scheduled in-app campaigns as their own feature.
When Cueston is the better fit
- You want to start free and pay less as you grow. Cueston’s paid plans start at $39 a month billed yearly for 2,500 users; Hopscotch Starter is $99 a month for 1,000.
- You want surveys and NPS without moving up a plan. They’re on every Cueston plan; at Hopscotch they start on Growth at $249 a month.
- You want an AI chat that answers users’ questions from your help docs and product UI.
- You want to prove a guide works. Give it a goal, hold back a control group of up to 50% (Ascent and Orbit) and see the result at 95% confidence.
What each costs
Hopscotch: Starter at $99 a month for up to 1,000 monthly active users, Growth at $249 a month for up to 3,000 with surveys, NPS and integrations, and Business by quote. Annual plans give two months free. See Hopscotch pricing.
Cueston: a free plan (3 live guides, 1,000 monthly active users, 50 AI answers a month), then Launch at $39 a month billed yearly (15 live guides, 2,500 users, 500 AI answers), Ascent at $79 (unlimited guides, 10,000 users, 2,000 AI answers) and Orbit at $199 (50,000 users, 10,000 AI answers). See Cueston pricing.
Moving from Hopscotch to Cueston
- Install the Cueston snippet and identify users with the same ID and attributes you send to Hopscotch.
- Rebuild tours, tooltips and messages in the Cueston Chrome extension. There’s no import.
- Recreate your segments with Cueston targeting: URL, user traits, events and which guides someone has seen.
- Switch off each Hopscotch item as its Cueston version goes live.
Frequently asked questions
Is Cueston cheaper than Hopscotch?▾
Yes, at list price. Cueston’s paid plans are $39, $79 and $199 a month billed yearly; Hopscotch starts at $99 a month. Cueston Launch also includes more users (2,500 vs 1,000), but caps live guides at 15, so compare at your own numbers.
Do both tools count monthly active users the same way?▾
Both price by monthly active users. Hopscotch counts every unique user who loads a page with its script, whether or not they see content. Identify users in either tool so one person isn’t counted twice across devices.
Can I import my Hopscotch tours?▾
No. You rebuild them in the Cueston Chrome extension. Sending the same user ID and attributes keeps your targeting the same.