Introduce new or underused features
Drive feature adoption by meeting users where they are with contextual, multi-channel announcements.
Step-by-step implementation
In-App Announcement
Deliver feature news while users are actively in your product. Use a strong headline with minimal text, include a visual, and add a CTA linking to a feature tour, knowledge base article, or video. Display for 5–7 days and exclude brand-new users who are still in initial onboarding.
Feature Tour
Walk users through the new feature in 5–7 steps with element highlighting. Include video or GIF demonstrations and gather feedback after completion. Launch the tour from your announcement CTA so users can transition seamlessly from awareness to hands-on learning.
Knowledge Base Article
Prepare a detailed article or video tutorial before the feature launches. Include screenshots, explain benefits with concrete use cases, and make it accessible from tooltips, the help center, and announcements. This becomes the long-term reference resource.
Section Welcome Card
Display a single welcome card when users first navigate to the new feature section. Include a CTA linking to the feature tour, a video walkthrough, or the knowledge base article. Show it once per user to create a natural entry point.
Contextual Tooltips
Add permanent tooltips within the feature section as a learning repository. Enable users to launch the feature tour, read articles, or watch tutorials directly from tooltip content. Use standard info/help symbols for consistency.
Promotional Beacon
Place a temporary flashing beacon on the navigation element leading to the new feature. Keep it visible for a limited promotion period — a few days — and display it only to existing users. Use a customized label like "NEW" to draw attention without being intrusive.
Automated Follow-Up
Set up event-based triggers for users who have not engaged with the new feature after 7 days. Display a targeted tour card or tooltip nudging them to explore. Create highly personalized experiences based on each user's reaction to the initial announcement.
Feedback Survey
Gather feedback through a short 2–3 question in-app survey targeting users who have tried the feature. Ask about clarity, usefulness, and challenges. Display only to existing users and use results to refine both the feature and the guidance around it.
Expected outcomes
Higher feature adoption
Multi-channel approach ensures features do not go unnoticed.
Better user feedback
Targeted surveys produce actionable insights for product iteration.
Reduced development waste
Features get used, justifying the investment in building them.
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